Fortis Hospitals appointed HostIndia Events as the event managers for the ideation and execution of their new campaign launch event. The campaign was called “attack the attack”. Attack the attack campaign was an extremely crucial awareness campaign for the general public, It was an information booklet launch that would educate the public as to how one should manage during the heart attack.

The marketing team was on the lookout for an innovative concept for the launch. The concept finalized was a Heart-shaped, life-size Mascot that would be playing a key role in a SKIT play. The SKIT had a relevant storyline and launching of the campaign booklet too.

Press was invited to the event and also attended by the doctors and staff. There was a very good amount of press coverage in the city. The campaign launch event was extended and also executed across Bangalore in Hospitals, Parks etc.