How to Choose the Best Event Management Company in Bangalore for Your Corporate Event?

Event Management is evolving as one of the most powerful tools of modern-day marketing and therefore it has become all the more important to choose the Best Event Management company or the Best Corporate Event Management companies in Bangalore for your Event of you looking for one in Bangalore, India. This blog takes you through a few simple and clear steps that you should take before finalizing an Event Management Company. The first and foremost thing you should understand is that there are broadly two kinds of Event Management companies going by the kind of Events that they are comfortable doing. They are…

  • Social & Celebration Events:  These are your Wedding Events, Engagement Parties, Birthday Events, New Year Parties so on and so forth.
  • Corporate Event Management or Business Events:  These are Dealer Meets, Product Launches, Tech Conferences, Sales Kick-offs, Team building Events, Exhibition etc. This blog is to help you with Tips to choose the best corporate Event Management Company for your event.

The Kinds of Corporate Events

What kinds of Events are managed by Corporates/brands in a day-to-day business?  There are two kinds of events that Corporates generally hold which are very different from each other.

  • Events that are conducted by their Marketing Teams to promote their brand or introduce their products and services.  They also conduct events for Lead generation, to penetrate new markets, for customer acquisition or to motivate their dealers, channel partners, and their sales teams.
  • Events that are organized by the HR Team to motivate their team and retain them longer. These are for unwinding, celebration, or team-building events comprising mostly Annual days, Sports Days, Theme events, Family days, etc. 

Event Management companies may have specific core expertise areas. An agency with a good Event Set, Décor, or Entertainment expertise would be found weaker when it comes to understanding the business events’ requirements. Similarly, Event Management companies with a profound understanding of business & marketing may not give all the importance to the Event SET & DECOR. Similarly, Exhibition Management Companies or Trade Show management companies would have very different expertise compared to regular Event management companies.

For example, when you are organizing a large Conference, Convention, or Exhibition/Expo/Tradeshow you may need a specialist Event Registration Management / Conference Registration Management / Exhibition Registration Management company to handle the Registration part itself.

7 Tips to Choose The Best Event Management Company for Your Event

  1. If you are looking for a Wedding Event, please do look for Wedding Planners with 5 plus years of experience. Please do not go with the corporate event managers.
  2. For your Marketing events such as Product launches, Dealer/Channel meets, User conferences, Promotions, and activations you must go with established Corporate Event Management companies with at least 15 years of similar events experience.
  3. Go through the credentials, case studies, clientele, and testimonials. You would get an idea if they have similar events and experiences.
  4. Go with Pvt. Limited Event Management Companies if you can not run a background check on the company. These are listed under the Ministry of Corporate Affairs and safer bet.
  5. If you are looking for Exhibition Management or Large convention management, please look for an Event Management company with Tradeshow management and Exhibition Management experience to their credit. Exhibition Management is an entirely different ball game from other events.
  6. Event Registration Management companies, Conference Registration Management companies, or Exhibition Registration Management companies are only 4 or 5 in India. If you are only expecting a professional Event registration management company for a large conference or exhibition, you must look for the top Exhibition Registration Management company and not just any event management company. These Registration Management agencies would have specific Registration Management Software and technology solutions besides quality-trained staff.
  7. Rating, Reviews, and Verified Testimonials would help you. To choose the Top rated Corporate Event Management Companies in Bangalore or for pan India, you should certainly review the ratings and reviews from the customers that the company has achieved over the years. But is that the right way of doing due diligence? No.

A professional global organization called ThreeBestRated can give you an authentic top-rated service provider for you. Their employees carefully select the top 3 businesses. They check the business’s reputation, history, complaints, ratings, satisfaction, trust, cost, general excellence, etc., using a 50-Point Check. They display only businesses that are verified by their staff.

A Case Study of Host India Events & Marketing Pvt. Limited, top rated on Threebestrated.in

Here is a case study of an Event Management company by the name HostIndia Events & Marketing Pvt. limited., (www.hostindiaevents.com). This company has over 20 years of experience in Corporate Event Management, Exhibition Management & Tech Conferences Management, Trade Show Registration Management, etc. However, Host India Events may not be a suitable partner for a Wedding Event or a Concert Management as suggested in this article. This is because Host India Events’ core interest & expertise lies in Business events or Corporate Events Management

If you are looking for Targeted audience acquisition for your Event, Conference, or Product launch, then such jobs are done by specific Event Management companies with audience acquisition capabilities. These companies would have huge contact lists  / Databases of target audiences of various niche verticals and profiles.  These Events Companies should have the expertise to design and develop e Mailers, Websites, manage Social Media marketing and In house Telemarketing, etc.  HostIndia Events based out of Bangalore provides Audience acquisition, Conference Management, Promotions & activations, Exhibition Management, etc., They are one of the top 4 leading Event Registration Management companies in India as well.

Now it must be clear to you that in a world cluttered with 1000s of Events Management companies, how one should choose the best Event Management company for your event. How an Event Management company with Social Event Set & Decor expertise does not understand the Business Event requirements so on and so forth…

September 6, 2023 Blog Comments Off on How to Choose the Best Event Management Company in Bangalore for Your Corporate Event?
Host India Event

Its the Quality & Quantity of Delegates or Visitors that make a Great Event

An Event set with huge LED panels, Large stage, and Designer lighting always gives an impression of a great event.  A band performance or a celebrity presence at the event adds more to this impression. But it’s a big myth that these make a great event. It is the quality & quantity of Delegates or Visitors that make an event great. Hence a Delegate or Visitor is the KING of any event. An event management firm or an inexperienced client may spend all their money on an Event Stage-Set or Entertainment and may finally end up giving a treat to a poor quality turnout. It’s here that the Event Management companies with an eye for Quality audience acquisition come in to picture.

If a Banking Software giant is organizing an event to penetrate into the BFSI market, all they need to ensure first is to target the right profile of delegates from their prospect companies. Here, a Sensible Event Management company with Audience acquisition expertise would target a CIO from a  Bank’s Headquarters and not a Bank Branch manager. Audience acquisition for a Conference OR Visitor foot fall promotion for an Exhibition OR Generating audience for a Showroom Launch, these are all specialist jobs of Event Management companies with Audience Acquisition expertise.

Audience & Visitor acquisition Success stories

We at HostIndia Events & Marketing Pvt. Limited, a Bangalore-Head Quartered event management company with Audience acquisition capabilities had a unique challenge. The task of reaching out to the Vice Chancellors and Registrars from universities across the country and getting them to register to attend a conference in Delhi. HostIndia Events team worked from database building, invitee list profiling, communication design, mailers, e-mailers, to an aggressive Telemarketing campaign to reach out to the Target profile. The event finally was attended by the desired number of delegates. In such an events, it’s the Delegates who are the most key factor of the event and certainly not the event backdrop or Stage or LED.

In another case, the target audiences were the users of 3D printing from the  verticals such as Healthcare,  Automotive, Education, Aerospace & Defense. The delegate acquisition team from HostIndia Events started with a Conference website, followed up with Social media campaign and then the ” block the date” campaign. A huge database was built and was profiled for accuracy. Multi-pronged reach-out campaign through emails, messages, Telemarketing, direct mailers were carried out for over 30 days. Aggressive and systematic audience acquisition campaign yielded results and over 800 organizations registered for the event. Registration confirmation emails, confirmation & reconfirmation calls and timely reminders ensured a huge turn out at the event. The 3D printing users forum filled with the quality crowd was a very clear sign of a great event.

The Challenge of  Acquiring Senior Citizens as Delegates 

In yet another case the challenge was to acquire Senior Citizens of age 60 & 70 Plus as an audience in large numbers for an Event of a reputed Hospital brand. With the profile changing to retired–aged people who spend all their time at homes, the Event agency had to change their marketing strategy. The large housing societies were targeted for the reach-out activity & kiosk-based promotions and Registration drives were held. Posters, Standees were put up at RWA offices, Parks & Medical Stores. Very Senior people were hired for Tele Inviting. The hard work of the teams finally yielded unbelievable results as the registrations poured in from all quarters. In the end, Over 650 Sr. citizens graced the event and were benefited. The event was said to be one of the most successful one’s ever held by the clients in the city.

Therefore, an event with the good quality & quantity of audience in the hall is most likely to be a successful event. For the audience to turn up for an event and then to be satisfied in the end, there has to be a very good content. If  Audience is the King of the event, the content is the KEY.

April 5, 2022 Events & Conference Comments Off on Its the Quality & Quantity of Delegates or Visitors that make a Great Event

Event Industry must spearhead environmentally sustainable events

We are a massive country in terms of population, industries, vehicular traffic, Building construction, Mining etc. Therefore, it has the potential to grow exponentially in every aspect whether good or bad. One of our most alarming growth is in the area of waste landfill and pollution. We should bring about nationwide awareness in this matter and it should be done no later than today. India announced on the World Environment day that it will eliminate all single-use plastics by 2022. This announcement builds on state-specific bans that are already in place in 25 states on the manufacture, supply, storage and use of plastics.

The Event & Trade Show Organizers should take the lead

Event Industry holds 1000s of concerts, trade shows, conferences, events every day, leaving behind a huge pile of plastic garbage. Moreover, the industry is ill-equipped to manage this waste, as anything to do with events is generally for one-time use. Though the states one after the other are banning the one time use of plastic, flex etc. The Event Management companies and Trade Show organizers in India have not been quick enough to implement environmentally sustainable events as yet.

The Events actually provide a platform for sharing knowledge. A huge population attends events every day to get educated and get insights. For the Event Industry, this platform can be an opportunity to promote its green initiatives and showcase its noble cause. They can take the lead and spearhead the campaign for environmentally sustainable events. The Event Industry should voluntarily ban one-time use of plastic in events. For such campaigns, the Event Industry has resources such as Creative Teams, Social Media Marketing expertise, Advertising budgets, Branding ideas all in house. Events even get the eyeballs at their doorstep. Here is an opportunity for the Event Industry to be a role model for others.

Non Plastic Badges for your Event & Exhibition Registration Management

Though the Plastic bags have disappeared long ago, the flex banners & backdrops have just started to go. What is most disturbing is the presence of Plastic ID Cards & Plastic Pouched Badges for one-time use in events! These have the potential for a huge landfill. The large trade shows with over 50000 to 1 Lakh visitors too use Plastic badges as of today. Even the government agencies and government events have not explored alternate badge designs. HostIndia events, the leading Bangalore based Events & Trade Show Registration management company who pioneered the cause of non-plastic badges in India have successfully introduced multiple innovative non-plastic badge designs in events.

One of their innovative design was shortlisted for the Tamil Nadu Global Investors Meet 2019 event. The decision to use non-plastic badge followed Tamil Nadu’s recent ban on plastic. HostIndia Events, as a policy has been promoting non-plastic badges for a decade. HostIndia Events works relentlessly to convince their clients to do away with Plastic in their events.  Currently, they have a range of non-plastic badge options and are working with designers to produce more varieties of environmentally sustainable badges.

Green Events is the Future

As the plastic glasses, bottles, plates, bags, Flex banners, Vinyl branding disappear from the events followed by Badges, the future of events in India would be much cleaner and greener. Therefore, ensuring such an atmosphere in India is the social responsibility of the Event Industry here.

April 3, 2022 Event/Trade Show Registration Management Comments Off on Event Industry must spearhead environmentally sustainable events

CII’s Excon Registration Management 10 editions, 20 years!

CII organises the biggest construction equipment event in South Asia by the name EXCON, in India. CII has successfully completed 10 editions of Excon in the past 20 odd years, beginning since the year 2000. HostIndia Events is proud to be a part of all the 10 editions of the CII’s Excon events for over 20 years. HostIndia Events has been the Event registration management company of all Excon Events held so far.

Excon attracts over 1000 exhibitors and over 50000 visitors to the event. Excon is the biggest tradeshow to be held in South India and one of the biggest in the world in the construction equipment’s space. The initial chapters of these events were held in Palace Grounds, Bangalore and subsequently moved to BIEC, Bangalore.

Registration Management of Excon

Onsite Registration management for Excon begins 5 days prior to the Exhibition start date. However, there is a 2 month long pre-event online registration process too. HostIndia introduced one of the earliest automated online badge printing mechanisms for Excon. This helped visitors to register themselves Online and self-print the badges before arriving on site. Once they arrive on-site their badge would be scanned and given a lanyard. This process helped visitors save time at the onsite counters of Excon which attracts over10000 visitors per day. This mechanism even helped ease some pressure on the Registration counters.

Advanced registration mechanisms deployed in Excon events include Online Automated Badge, Barcode/QR Code, Registration Kiosks, Visitor movement tracking etc. HostIndia team analyses visiting patterns of exhibition visitors in India. Their preferred visiting hours, visiting days, the time they spend in the exhibition, their repeating pattern and much more are analysed. A detailed post-event report & analysis help organisers plan the show better.

Measuring Marketing Campaign Success

In one of the rarest of rare initiatives, CII and HostIndia teams successfully implemented a mechanism to measure the success of the marketing campaigns carried out to promote Excon. With this CII were able to measure and compare the success rate of various reach-out campaigns such as PR, Roadshows, Direct Mailers, Advertising etc.

HostIndia being one of the largest events manpower agencies in India helped manage Excon registrations with ease. HostIndia Events’ exhibition registration management expertise, team’s dedication and adding fresher ideas each year helped strengthen 20 years of association.

HostIndia Events & Marketing Pvt. Limited, the Event registration management company for CII in several events of the likes of Excon, Aero India show, Global Investor Meet etc., thanks CII herewith, for their trust and patronage for over two decades.

Registration Management and Events Manpower

April 1, 2022 Event/Trade Show Registration Management, Exhibitions, Registration Management Comments Off on CII’s Excon Registration Management 10 editions, 20 years!

Top quality message communicated from the roof top

Amidst Kerala floods devastating the lives of lakhs and killing over 400, with the heavy downpour still continuing, someone painted a big “Thanks” message on the rooftop. Rescue Operators had saved two women, one of them pregnant from the same rooftop a day before!  This heart touching message to express gratitude turned out to be the mother of all messages communicated in recent times. People quickly connected with the message, thanked the brave rescuers and appreciated this little gesture of gratitude.

This blog is an attempt to analyze this message and understand as to why it turned out to be such an effective communication. Why was it an instant hit on print, electronic & social media?  This message certainly has something truly special and it goes beyond the features and principles of effective messaging laid down by Gurus of communication. I wish Marketing Communication Specialists analyze this piece of communication and give their feedback.

What makes this message so Special?

It’s the awesome timing, perfect medium, simplest content and above all the innovative and yet honest intent that I believe takes this message right to the top. Let us now go a step deeper to know as to how could this message effortlessly stand out amidst millions of messages communicated every second.

The Simplicity of the Message:

Just 6 Big Capital letters that simply say THANKS, painted in white on a darker background. No, underline, no exclamation nothing more at all. It simply communicates the “Thank You” message and just that.  Isn’t this an idea so original and genuine and must have stemmed out straight from the heart. 

The Timing: 

The timing cannot get better than this one. House flooded till the first floor, red alert in the state and two women were airlifted just a day before this message appeared. One of the women rescued was pregnant and delivered within 30 minutes of the rescue! The timing adds so much more to the curiosity in this case. Whose idea was this? Who is the person who painted this? How did he do it so quickly? Where did he get the Paint from? How is he related to the rescuers? The list goes on…

The Spot and The Medium:

The spot or the medium is the masterpiece here. The event of airlifting women from the rooftop was telecasted across news channels and was a familiar site for the people. It was a genius idea to convert the same terrace into a medium for this message. People across the country must have connected the Thanks message to the rescue event even before reading the detailed report. I have never seen a smarter Below- the -line communication than this one. Simply because a message on the terrace stares straight up and reaches only those who can fly a chopper. Now, we all know who dares to fly choppers during such severe flooding!

The Honesty & Intention:

The highpoint of this message is that it is extremely pure and honest in its intent. It is a message communicated exclusively to the rescuers in dignified privacy. It was not intended for the TV Cameras nor for the Social Media. If the same message were to be put-out on a flex in a prime location or even in front of the same house it would have appeared ordinary. If a placard was held to the media cameras with the same message it would have seemed fake. This is exactly why the communications strategically planned and designed in the boardrooms fail in comparison.

The world today is filled with the messages that have commercial or political or selfish intent. The messages such as this, that are pure and honest in its intent stand out and touch the hearts of millions.

March 24, 2022 Integrated Marketing Campaigns Comments Off on Top quality message communicated from the roof top

Launch of Attack the Attack Campaign

Fortis Hospitals appointed HostIndia Events as the event managers for the ideation and execution of their new campaign launch event. The campaign was called “attack the attack”. Attack the attack campaign was an extremely crucial awareness campaign for the general public, It was an information booklet launch that would educate the public as to how one should manage during the heart attack.

The marketing team was on the lookout for an innovative concept for the launch. The concept finalized was a Heart-shaped, life-size Mascot that would be playing a key role in a SKIT play. The SKIT had a relevant storyline and launching of the campaign booklet too.

Press was invited to the event and also attended by the doctors and staff. There was a very good amount of press coverage in the city. The campaign launch event was extended and also executed across Bangalore in Hospitals, Parks etc.

Campaign launch by HostIndia events

September 12, 2021 Blog, Events & Meetings Management, Product/Brand Launches Comments Off on Launch of Attack the Attack Campaign
Bill Gates at AP AgTech Summit

Registration Management at AP AgTech Summit

Govt. of Andhra Pradesh under the leadership of Chief Minister Chandrababu Naidu organised AP AgTech Summit. It was a landmark global Agri Tech event in Indian history. CII, Bill & Melinda Gates Foundation, Dalberg advisors partnered with this mega event held in Vizag. Agriculture growth in AP & the rise of Agricultural technology growth in India were the background for organising an event of the scale of a global investor meet in Vizag. HostIndia Events, the leaders in events & exhibition registration management in India were appointed by CII as the Registration Management partners for the event.

Registration Management Technology and beyond

Being one of the highly sensitive events with global leaders like Bill Gates and Senior Ministers attending, the registration management was extremely challenging. HostIndia Events left no stone unturned to ensure a top-class, secured and high tech registration management system was in place. BAR CODE, QRCODE & RFID technology were implemented into the registration mechanism. Photo ID security was added to the registration feature as well. In an event that requires personalised deliverables, tasks can not be handled merely by a technology or registration management software. Large scale govt. events and exhibition registration management expertise on the lines of Global investors’ meets of AP, TN, Karnataka was handy. Vast experience of handling over 10000 delegates registration per day was critical too. HostIndia’s strength in events staffing (being the no.1 events manpower agency) hugely helped the registration management manpower & logistics.

RFID gates ensured seamless movement of the visitors through the entry gates to the event. There was pre-event registration to ensure smooth & secured entry of govt. officials, exhibitors, volunteers and service providers. HostIndia’s state of the art proprietary Registration Management Software, computers and printers were used for the show. As a Green Events initiative, HostIndia stresses on use of non-plastic badges (sustainable) for all its shows. The registration management was a success and the team was hailed for the performance.

AP AgTech Summit- Registration Management by HostIndia Events

AP Agtech event Registration Management by HostIndia events

September 7, 2021 Event/Trade Show Registration Management, Registration Management Comments Off on Registration Management at AP AgTech Summit

7 Tips to Choose The Best Event Management company for your Event

Event Management is evolving as one of the most powerful tools of modern day marketing and therefore it has become all the more important to choose the best Event Management company for your Event. This blog takes you through a few simple and clear steps that you should take before finalizing an Event Management agency. The first and foremost thing you should understand is that there are broadly two kinds of Event Management companies going by the kind of Events that they are comfortable doing. They are…

  • Social & Celebration Events:  These are your Wedding Events, Engagement Parties, Birthday Events, New Year Parties so on and so forth.
  • Corporate Events or Business Events:  These are Dealer Meets, Product Launches, Conferences, Sales Kick-offs etc. This blog is to help you with Tips to choose the best corporate Event Management Company for your event.

The Kinds of Corporate Events

What kind of Events are managed by Corporates/brands in a day to day business?  There are two kinds of events that Corporates generally hold which are very different from each other.

  • Events that are conducted by their Marketing Teams to promote their brand or introduce their products and services.  They also conduct events to generate leads and penetrate into new markets or to motivate their dealers, channel partners, and their own sales force.
  • Events that are organized by the HR Team to motivate their team and retain them longer. These are unwinding and celebration kind of events comprising mostly of  Annual days, Sports Days, Theme events, Family days and the likes.

Event Management companies may have “BUSINESS EVENTS” or “SET & DECOR EVENTS” as their core expertise area and rarely both. An agency with good Set and Décor or Entertainment expertise would be found weaker when it comes to understanding the business events’ requirements. Similarly, the Event Management companies with a profound understanding of business & marketing may not give all the importance to the SET & DECOR.

7 Tips to Choose The Best Event Management Company for your Event

  1. If you are looking for a Wedding Event, please do look for Wedding Planners with 5 plus years of experience. Please do not go with Event Managers who do corporate events. However, Event Managers who focus on set and décor and organize events such as parties & other social events can be tried.
  2. For your Marketing Departments events’ such as Product launches, Dealer/Channel meets, User conferences, Promotions and activations you must go with established Event agencies with at least 10 to 15 years of similar events experience. With the 100s of fly by night Event agencies popping up every day it would be prudent to go with someone who is established.
  3. Go through the credentials, case studies, clientele, and testimonials. You would get an idea if they have similar events experience
  4. Analyze the background of the Directors of the Event Management Organisation. If an organization is set up less than 5 years ago and the promoters belong to a non Event Management industry, you better be cautious.
  5. If you are looking for an Exhibition Management or Large convention management, please do look for an Event Management company with Tradeshow management and Exhibition Management experience to their credit. Exhibition Management is an entirely different ball game from other events.
  6. Registration Management of an Event or an Exhibition is a very niche service provided by only 4 to 5 companies in India. If you are only expecting professional registration management for a large conference or exhibition, you must look for a Tradeshow Registration Management company and not just any event management company. These Registration Management agencies would have specific Registration Management Softwares and technology solutions.

A Case Study of an Event Management company

Here is an example of a leading Event Management company by name HostIndia Events & Marketing Pvt. limited., (www.hostindiaevents.com). This company has over 20 years of experience in Corporate Events Management, Exhibitions & Conference Management,  Trade Show Registration Management etc. However, Host India Events may not be a suitable partner for a Wedding Event or a Concert Event Management as suggested in this blog. This is because Host India Events’ core interest lies in Business events.

7. If you are looking for generating a specific audience for your Event or Conference or a Product launch, then such jobs are done by specific Event Management companies with audience acquisition capabilities. They would also have a huge Database, expertise to design and develop eMailers, Websites, manage Social Media marketing and In house Telemarketing etc.  HostIndia Events based out of Bangalore provides Audience acquisition, Conference Management, Promotions & activations, Exhibition Management, etc., They are one of the top 4 leading Event Registration Management companies in India as well.

Now it must be clear to you that in the world cluttered with 1000s of Events Management companies, how you must choose the best Event Management company for your event. How an Event Management company with Social Event Set & Decor expertise does not understand the Business Event requirements so on and so forth

May 24, 2019 Events & Conference Comments Off on 7 Tips to Choose The Best Event Management company for your Event

4 Tips for Innovative Exhibition/Trade Show Management

Aren’t visitors bored with the regular octonorm booths, similar brandings, buntings and registration setups in every exhibition that they visit across India? This blog is an attempt to give exhibition organizers a few tips as India needs the Best Exhibition management practices and innovative ideas.

We certainly get enough opportunities to innovate and ideate newer things in the market space already cluttered with all similar-looking exhibitions. Why can’t we create shell booths of different styles? Why should the brandings be rectangle or square in shape? Should there be buntings dropping down at every expo?

These questions should help us in the Exhibition and Trade show Management business in India to introspect and act. In smaller and niche exhibitions there is more scope for the Exhibition Managers to re-invent themselves. There are hundreds of niche small exhibitions that require less than 100 shell scheme booths. Here is the scope to go for non-octonorm booths and go for new creations to satisfy one’s creative urge and thus provide the best and innovative exhibition and trade shows for visitors.

Design & Create new-style booths wherever possible:

Do away with regular Octonorm booths in shows that are smaller and that are not logistical nightmares. Do away with Octonorm booths at least at your registration counters. Try to design new look booths & registration counters that are fresh designs and user-friendly. This way make an attempt to provide an innovative exhibition experience for your visitors.

Do away with the regular rectangle brandings & buntings in Exhibitions:

Exhibition brandings need not be those Typical Entry Arches, Rectangular Banners, and Dropdown buntings. There are more shapes & sizes that are available in this world. There are Squares, Cubes, Globes, and triangles too! Why not an innovative exhibition and trade show branding in your show?

Add newer elements in your show to engage & entertain the visitors:

You can add as many zones and elements as you can. Central Display Zone, New Product Zone, Gaming zones, Lounges, Music zones, Entertainments, Quizzing, Video bytes, Selfie Zones, and the sky is the limit. Provide people and even your exhibitors’ Golf carts, Bicycles, Electric Bikes to travel from one point to other.

Make your Exhibitors happy too!

A warm Send-off for Exhibitors by the Organizing team with a message –See you in the next edition may be a good idea. Offer return gifts or chocolates for exhibitors, or celebrate their birthdays if any during the show to give a memorable experience for Exhibitors. Exhibitors are happy when visitors throng their booths. Create visitor engagement zones in every hall and ensure that the visitors do not miss any of the stalls.

We at HostIndia Events conceptualized, designed and created shell scheme booths recently for a niche B2B Denims exhibition in India. This exhibition was earlier held in Vietnam and Dhaka and this was their first India edition. There were about 100 booths with many large textile brands participating.

Shell scheme booths were designed and created using MS channels, Mesh-like Fabric and MDF panel walls. There were new style fascia, inbuilt hangars for the denim display, display shelves, large tables designed and produced as well. Lighting requirements for such events are 10 times higher when compared with regular exhibitions. A Designer Trend-wall that displayed all new trends in denim was the highlight of the event. Few new-look branding were made in triangle shapes and a few new signages were created.

India needs the Best Exhibition Management practices and all that is required is an innovative approach of the organisers to disrupt the mundane and try newer things wherever possible.

May 24, 2019 Exhibitions & Trade Show Special Comments Off on 4 Tips for Innovative Exhibition/Trade Show Management

Cause Marketing is an opportunity to serve

Events & Integrated marketing agencies of today are better placed to take initiatives to bring about those essential changes in the society. This is because these agencies are campaign specialists and have Digital Marketing and Social Media know-how in-house. Cause initiatives ideally require extensive publicity through social media.

Imagine a Brand helping to resolve Traffic Jams in your city by educating the public with the help Videos, Memes or empowering and educating women to file police complaints in case of atrocities and crime. Buy Two and get 15% off is a much-outdated idea, whereas Donate your old shoes to an orphanage and get 15% discount on your new pair of shoes may certainly be a good Cause Marketing idea that you can sell to your client.

Find a Cause that Your Client and his customers care about. It can create magic for the business. As part of the day to business Events & Integrated Marketing, agencies should be able to sell the idea of Cause marketing and CSR projects to corporates and brands. Cause marketing is a campaign to help a cause or not for profit body but carried out by a For-Profit body. In India, for one to carry out Cause Marketing there are umpteen opportunities. We at HostIndia Events helped corporate hospital brands to carry out an extensive neighbor care programs in the vicinity. Conducting Lectures by Specialist Doctors in the neighborhood RWA on “How to survive in a polluted atmosphere?” can be an instant hit in the neighborhood. Your corporate clients should be able to fund campaigns such as awareness of AIDS & DENGUE or awareness of Health and Hygiene for adolescent girls in Schools or Awareness on Voting in Elections and the likes.

We at HostIndia Events worked along with Lions Clubs International to set up libraries in rural schools. Samarpan, a not for profit entity of Infosys employees takes up these initiatives on a large scale.

A brand that shows interest in a cause which is actually causing serious concerns in the society will certainly be respected and trusted by its customers. Trust is the foundation of any successful relationship and the same extends to successful business relationships.

May 24, 2019 New Wave Marketing Comments Off on Cause Marketing is an opportunity to serve