A Direct Mailer with Formula1 Theme

How & why did a Direct Mailer Marketing Idea with Formula 1 theme evolve?  Here is the backgrounder. It was big news for the world of technology and the world of racing events. Automation Anywhere, a global leader in Robotic Process Automation and McLaren Racing had announced their Formula 1 partnership. The multi-year partnership would integrate artificially intelligent software robots (bots) into the team’s race operations in Formula1 season. The partnership also meant that the Automation Anywhere’s brand representation on the MCL35 race car, race suits, equipment and more.

Host India Events was given the challenge of creating an elegant and befitting Direct Mailer Marketing idea that portrays the significant partnership. The DM conceptualised and produced was a classy BOX DM portraying the partnership of the two brands in the backdrop of the Formula 1 theme.

The Direct Mailer Concept & mechanism

The DM Box had Automation Anywhere and McLaren logos on either side of the flaps. While closing the box, it would dramatically indicate coming together of two logos and forming a PLUS symbol between them. In one of the DMs, the box opened like Race Car Doors and the other DM had a real speedometer that gets activated & reaches the highest speed when the flaps pulled open. The Automation Anywhere’s association with Formula 1 was also expected to help accelerate faster decisions by automating processes across race operations. The pictures attached here are all self-explanatory.

A branded corporate gift and a partnership brochure were placed in neatly made compartments within the Dimensional Direct Mailer. The DM was produced in bulk and dispatched to the customers & partners across the globe to mark the significant partnership. HostIndia Events’ Direct Mailer stood out for its innovative concept and build quality in particular.