Direct Mailer with Security Theme Story
A Special & Premium Direct Mailers Marketing idea for Security theme was conceptualised and delivered to an IT major- Fortune 500 company. This company provides among other services, managed security services for mitigating risks. The Direct Mailer was a perfect example of a Story Telling DM.
This Direct Mailers Marketing idea at the outset resembled a highly secured Locker but as one goes deeper revealed a lot of interesting information like a science journal. Various methods of security techniques of ancient years were depicted here in the form of a book – Chronicles of Security. Code -decode, Cipher- decipher and crypt-decrypt techniques that were used for ages were detailed out with the help of Live Demo and illustrations. Here below were some of those techniques…
Scytale: In cryptography, a scytale is a tool used to perform a transposition cypher, consisting of a cylinder with a strip of parchment wound around it on which would be the message. The ancient Greeks are said to have used this cypher to communicate during military campaigns. The recipient uses a rod of the same D on which the parchment is wrapped to read the message. It has the advantage of being fast and not prone to mistakes—a must on the battlefield.
About Cryptology and then a Real Demo here…
Cryptology: Cryptography is the practice and study of techniques for secure communication. Modern cryptography exists at the intersection of the disciplines of mathematics, computer science & engineering. Cryptography is applied in ATM cards, passwords, and e-Commerce. The Earliest form of secret writing required more than a Pen and paper…
As shown In the Picture…One gets a confusing text which seems impossible to decode, however when you place the transparent sheet on the text, the message is clear. The structure, illustrations and dissemination of information on ancient security techniques well explained the intent of the DM beyond anyone’s expectation. This DM or Dimensional Mailer was produced by HostIndia Events’ Consultant Creative Director.
The case study shows what can be expected from a DM, how DM’s can tell Your Story!
