Elecrama Exhibition Visitor Footfall drive

HostIndia Events supported the prestigious ELCRAMA 2014 event held in Bangalore, India in multiple service spaces. The most significant service that HostIndia provided for the show was exhibition visitor footfall drive or tradeshow visitor acquisition. The activity also included a massive database profiling exercise pre-event.

Going by the number of exhibitors, the size of the exhibition and the visitor numbers, Elecrama is one of the top 5 Trade fairs that take place in India. While the Indian Electrical and Electronics Manufacturers Association, IEEMA, manages the entire show, HostIndia Events managed a massive campaign for exhibition visitor footfall drive. HostIndia events also supported the Elecrama Events’ Management team with the Senior Event Management professionals, Elecrama Registration Management staff, VIP Transportation support, Golf Carts on hire and the likes.

Exhibition Visitor Footfall Drive

HostIndia Events turned around a huge chunk of the database within weeks and provided progress reports on a daily basis. A multi-touchpoint reach-out program to drive visitor footfall was planned. HostIndia deployed a large tele team, email, online & mobile marketing campaigns to cover the list of prospective visitors from across India. Best of the strategies and integrated marketing communication techniques were employed. The trade show was a huge success ever in terms of exhibitor participation and visitors. The visitor turnout at the tradeshow was a record. Post-event, organisers of the show issued appreciation certificate to HostIndia Events & Marketing Pvt. Limited.