MSME Industry cluster specific events across 60 towns
In one of the most successful event series, HostIndia Events conceptualized & executed MSME target Industry Cluster Events across 60 towns. These included Tier 1, Tier 2 and Tier 3 towns across India. The events also covered about 120 Industry verticals. It was a Dell India event series in association with their partners Microsoft, Intel, VMWare and the likes.
The events were held targeting MSME clusters as varied as Diamond, Leather, Garments, Bicycles, Granite, Motors, Auto-accessories. The series covered south, west, north, east and central India. HostIndia Events team identified target industry clusters, carried out extensive research on the database, tied up with the local associations. Besides fetching quality audience acquisition, the team also provided a suitable event venue, event set up, logistics for each of the events.
Dell experts-led discussions helped IT Managers and Heads of Businesses to get an overview of Dell Solutions Portfolio. It helped them understand how one should develop a sustainable roadmap for IT Infrastructure to meet the business demands with controlled IT investments. The key objective of the event was to present Dell as the Technology solution provider, a shift from its earlier positioning as a PC company.
The highlights
HostIndia Events’ successful Audience acquisition and over 120 industry cluster associations tie-up were the highlights and key differentiators of the series. Dell continued the series for multiple quarters as the response for the event and the leads generated were unprecedented. The series produced leads and business conversions from MSME, SME and emerging markets during the events and even thereafter.
