Summer Collection Launch DM – Sun, Sand, Surf & U

How Product launch Direct Mailer or DM can do wonders as an Invite or as a medium to launch one’s product? Particularly in times of crisis such as Covid 19 or recession such ideas can be handy. It is also significant to note that such Direct Mailers as a medium for Product launch cost you much lesser than arranging a physical meeting event or an actual product launch event in a ballroom.

Here is one of the best case studies for a direct mailer which is about a decade old though, but remembered and hailed in even today. In this case, a leading Apparel brand was launching its Summer Collection T-Shirt. There was no recession nor there was any social distancing for a pandemic. A grand destination event was being planned for the product launch and the targeted audience were their partners. The challenge initially was to come out with an out-of-the-box Invite (dimensional direct mailer) that can create curiosity & interest amongst the audience.

The Direct Mailer Concept

A specially conceptualised invite was a Box DM that contained a Natural Real Sandbed fixed within.  Inside on the sand bed, there was a miniature surfboard and also, the summer collection T-Shirt as a gift. The Creative on top of the DM prominently said – SUN, SAND, SURF and YOU. Please see the details in the pictures attached. The DM dramatically communicated the information about a Beach holiday destination which was the major highlight of the event. The direct mailer subtly launched the summer collection of the Apparel Brand too.

Direct Mailer achieves it’s goal

The marketing team and others concerned accepted the Invite with open arms. It was a Special Direct Mailer Marketing that did the storytelling job very effectively and launched the product dramatically on its own. The DM is remembered for its creativity and effective storytelling even after a decade. The same should be holding good for the brand recall amongst the target audience. HostIndia Events’ consultant creative director manually produced this Product Launch direct mailer.