OutThink Direct Mailer for ThinkPad
In one of its early storytelling direct mailer marketing idea, HostIndia Events conceptualised, designed and produced a rare dimensional direct mailer for the world’s No.1 Laptop brand. The direct mailer was an outstanding success and attracted the appreciation of everyone from their Marketing and Sales teams.
The Direct Mailer was expected to stress upon certain rare features that add to the robust build of the Laptop. These include Spill-resistant keyboards, Stainless steel hinges built for 50% more open-close cycles, heat resistant build, dust resistant feature so on and so forth. Each page of the book like DM had a feature that was explained. For example, on the page that talks about the Spill-resistant feature of the laptop, one sees real water drops on the laptop screen and keyboard. On the page, that talks about the dust-resistant features, there is real sand and beneath which lies a laptop. All these are very beautifully portrayed using thin-transparent films embedded with real sand, water drops etc.
The Direct mailer provided a 3D experience and illustrated each of the features to customers. Outthink Spill, Outthink Dust, Outthink Heat etc. were the caption headers in these individual pages of the DM. It communicated details about each of the features. Refer to the attached pictures that are self-explanatory. It was all in all an Experiential Direct Mailer one would have a look, get a feel and understand the features with ease. It was also a DM that one would feel like keeping a copy for reference.
Like a best-selling Novel, the storytelling direct mailer was a big hit. More and more DMs were repeatedly produced & dispatched to the customers and prospects. This direct mailer is regarded as one of the best in professional marketing circles in India.
